Global Marketing Competition, Deadline: May 10, 2017

Global Marketing Competition, Deadline: May 10, 2017

Overview

Global Marketing Competition is the most important global marketing simulation competition at university level. Our simulator is the most comprehensive on the market and includes the characteristics and behaviour of the automotive sector. It originated from the merger of Business Marketing Game (BMKG), Global Marketing Game (GMKG), Latin Marketing Game (LMKG) and China Marketing Competition (CHMKG).

Details

In GMKC, participants should:
  • Become the General Managers of a company (automotive sector)..
  • Create, together with their team, a company from scratch and manage it using the most advanced business simulator on the market.
  • Compete against other teams, from anywhere in the world (based on the results obtained).
By using it, you and your team (with the assistance - optional - of a tutor/professor) can design a business plan based on the following decision-making fields:
  • Production planning
  • Production systems
  • Procurement
  • Costs and Maintenance
  • Publicity and media
  • Segmentation
  • Positioning
  • Stock management
  • Wage policies
Thanks to the GMKC simulator, teachers and students will have a testing laboratory of the highest level, at their disposal that will enable participants to train and be tested in issues required in the business world, the real world.
One of the main advantages of this simulator is that the teams compete against each other and not against the machine; therefore there are no pre-set tricks or winning strategies. Each market (consisting of 6 teams) develops in different ways depending on the choices that each of the teams make.

Opportunity is About:

Description of Ideal Candidate:

Students 
(public or private institutions) taking:
  • Undergraduate and graduate courses.
  • Post-graduate programmes (Master or Doctorate)
  • Graduates who have finished their studies within the previous 3 years and are unemployed.
Representing your company
Ideal for Junior professionals or as an exercise to encourage teamwork among colleagues.
Groups can be formed freely, and, therefore, there can be groups of students from different institutions/cities/countries.
You can participate in Spanish or in English..

Dates:

Deadline: May 10, 2017


Cost/funding for participants:

Fully Funded

PRIZES
All the teams that qualify for the final in Madrid will live a unique experience, defending their company's business plan before an international Tribunal of an academic and professional nature. In order to do this, they will receive:
trip and 3-day stay with all expenses paid * for all team members and the professor accompanying them.
*Depending on the number of participants and countries, it may include a sixth group or not.
TICKETS + ACOMODATION WITH BREAKFAST + GRAND FINAL
And, in addition, €17.500 in cash to share among the 5 finalist teams


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